Our Story

About Us: Experience Morocco Through Local Eyes


Explore Morocco Earth is more than a travel company. We’re passionate about helping visitors experience Morocco through local knowledge and authentic connections. Our story reflects our passion for sharing Morocco.

Welcome to Explore Morocco Earth!

We’re Yassine and Hicham, two brothers born in Morocco and proudly rooted in our Amazigh (Berber) heritage. Our family’s origins trace back to the breathtaking Zagora Desert in southern Morocco, and today we call Marrakech home. Morocco isn’t just where we live; it’s part of who we are, and we’re excited to share Explore Morocco Earth with you.

Growing up, we learned about Morocco through our family, our travels, and the traditions passed down from generation to generation. Those experiences shaped the way we see our country and inspired us to create Explore Morocco Earth, a place where travelers can experience Morocco beyond the typical tourist attractions.

We love introducing visitors to Morocco’s history, culture, traditions, landscapes, and everyday life, while helping bridge cultures and create genuine connections.

We believe every traveler is different, so every journey should be too. Rather than following a script, we take the time to understand what interests you most and create experiences that feel personal, relaxed, and unforgettable. Whether you’re wandering through ancient medinas, sharing mint tea with a local family, exploring the Atlas Mountains, discovering the Sahara Desert, or enjoying authentic Moroccan cuisine, our goal is simple: we want you to experience the Morocco that we know and love.

Explore Morocco Earth

Our Mission

Our mission at Explore Morocco Earth is to help travelers discover the heart of Morocco through authentic, personalized journeys. By sharing our local knowledge, Amazigh Berber heritage, and genuine connections across the country, we create experiences that bring guests closer to Morocco’s people, landscapes, culture, and way of life.

  • Authentic Local ExperiencesTravel beyond the guidebooks with experiences designed by Moroccans.
  • Private & Personalized JourneysEvery itinerary is tailored to your interests, pace, and travel style.
  • Berber HospitalityExperience the warmth and generosity that make Moroccan homes unforgettable.
  • Hidden GemsWe will show you villages, landscapes, and local traditions most visitors never see.
  • English-Speaking Local GuidesTravel confidently with knowledgeable local hosts who bridge cultures.
  • Comfortable Private TransportationExplore Morocco Earth will handle every mile of your journey so you can relax.
  • Thoughtfully Planned ItinerariesWe've balanced sightseeing with time to slow down and truly experience Morocco.
  • Travel Like a Guest, Not a TouristAt Explore Morocco Earth, we believe the best memories come from genuine human connections.

Explore Morocco Earth doesn't just plan journeys. We create connections with Morocco, its people, and the traditions that make it unforgettable.

Meet Yassine

I’ve always enjoyed meeting new people and building relationships. One of my greatest joys is making guests feel comfortable from the moment they arrive. Whether I’m welcoming you at the airport, recommending a favorite cafΓ©, introducing you to local friends, or helping plan your journey, I want you to feel like more than a visitor; I want you to feel at home in Morocco.

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Meet Hicham

I have a passion for Morocco’s history, culture, and breathtaking landscapes. I enjoy sharing the stories behind the places we visit, explaining traditions passed down for generations, and helping guests understand what makes each destination unique. For me, every tour is an opportunity to share the Morocco I’ve grown up knowing and loving.

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What We Love About Morocco

At Explore Morocco Earth, we each have favorite places, traditions, and moments that make Morocco special. While every traveler discovers something different, these are a few of the experiences we look forward to sharing with our guests.

Moroccan Hospitality

One of the first things visitors notice is Moroccan hospitality. Sharing food is part of the culture, and it is common to be invited to enjoy a home-cooked meal. Hearing “eat, eat!” is a genuine expression of kindness, and your hosts are happiest when you are enjoying what they have prepared.

Spring is a Favorite Season

If we had to choose one season to visit Morocco, it would be spring. The countryside is green, wildflowers bloom across the valleys, temperatures are comfortable, and many destinations are less crowded than during the busiest travel months. It is one of the best times to experience Morocco’s natural beauty.

Fresh From the Sea

Morocco’s Atlantic coastline offers incredible seafood. Fresh fish, shellfish, oysters, and other local catches are enjoyed daily in coastal towns, where simple preparation lets the freshness of the ingredients shine.Β  Explore Morocco Earth offers many journeys to the coast.

A Day We Never Tire Of

A favorite excursion is the Three Valleys. The journey through the Atlas Mountains offers breathtaking scenery, Berber villages, and welcoming communities, culminating in a magical evening in the Agafay Desert, where dinner is accompanied by traditional music beneath the stars.

Explore Morocco Earth | Our Story

πŸ’¬ Questions Our Guests Ask Before Visiting Morocco

Over the years, Explore Morocco Earth guests have asked us hundreds of questions before visiting Morocco. Here are a few of the most common ones. If you’re wondering about something else, we’re always happy to help.

πŸ’° How do I pay for things in Morocco?Β 

Cash is still the most common way to pay in Morocco, especially in local markets, small shops, and rural villages. Hotels, larger restaurants, and many stores accept credit cards, but it’s always a good idea to carry some Moroccan dirhams for everyday purchases and tips.

Learn About Currency & Money

πŸ“± Will my phone work in Morocco?

Most unlocked phones work perfectly in Morocco with a local SIM card or eSIM. Mobile coverage is excellent in cities and along most travel routes, making it easy to use maps, stay in touch with family, and share your adventures.

Stay Connected in Morocco

πŸ›‚ Do I need a visa?

Many visitors, including travelers from the United States, Canada, the United Kingdom, Australia, and most European countries, can visit Morocco without a visa for short tourist stays. Before you travel, it’s always wise to confirm the latest entry requirements for your nationality.

Morocco Entry Requirements

πŸ‘• What should I wear?

Morocco welcomes visitors from around the world, and comfortable, modest clothing is recommended out of respect for local culture. Lightweight layers are perfect for the cities, while mornings and evenings in the mountains or desert can be surprisingly cool.

🏜️ Are there bathrooms on a Sahara Desert trip?

Yes! Most desert tours include restroom stops along the drive, and desert camps provide bathroom facilities. While they may be simpler than what you’re used to, our camps are selected with our guests’ comfort in mind.

🏑 What’s the difference between a riad and a hotel?

A riad is a traditional Moroccan home built around a peaceful courtyard, often converted into a charming guesthouse with personalized service and authentic Moroccan architecture. Hotels typically offer more modern amenities and larger facilities, while riads provide a quieter, more intimate experience that lets you experience Moroccan hospitality from the inside.

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